● Google Analytics gives you detailed information about search queries. This will give you an idea of what people are looking for.
● All in one location, track the performance of keywords, including clicks on ads, impressions and average placement.
● Use ranking and traffic data to determine how visitors interact with the site once they have discovered it.
● Discover opportunities to optimize content for low-performing keywords.
● Learn how to use actionable information for future campaigns.
● Saving time is possible by combining all performance information into a dashboard.