How to Create Engaging Video Content for Social Media
Video content creation for social media has never remained easier for brands. Over time, video sharing platforms, like TikTok and Instagram, have become sophisticated. So, opportunities for brands to craft engaging videos have become limitless today, even with a few resources and little time.
However, you need to stand out with the videos you create for branding on social media. The reason for this is competition on social media platforms has increased today. Therefore, you need to create content that captures and holds your audience’s attention on social media.
In this post, we shall talk about how you can create engaging videos for social media in light of these:
●Videos That Work on Social Media for Branding
●How to Create Engaging Videos for Social Media
Videos That Work on Social Media for Branding
Prior to coming up with videos for social media, you need to understand what works for this media. That is to say, popular video types that you may consider exploiting for branding social media. We have talked about them below:
1.Question and Answer (Q&A) Videos
Question-and-answer videos are an excellent way to connect with your audience on social media. You can hold Q&A sessions with your gratified customer or industry thought leader to create such videos. If you do, your videos will educate your customers about your brand, industry trends, etc.
Moreover, you can create your Q&A videos in a structured interview format with pre-prepared questions. As an example, you can address your customers’ questions in your question-and-answer videos. Besides, you can craft these videos as pre-recorded, polished, or in real-time during a live session.
2.Behind-the-Scenes (BTS) Videos
Behind-the-scenes videos let you showcase your team to the audience in a natural environment. These videos allow your audience to see your brand from different sides, such as your office, backstage at events, etc. As your customers glance into your world seeing your BTS videos, they humanize your brand. Most importantly, behind-the-scenes videos make your brand more relatable, building trust in customers and strengthening your relationship with them.
3.Product Demo Videos
A study reveals that 78 percent of people purchase products that brands offer them after seeing their videos. Not to mention, it is a brilliant idea to use your product demo (showcase) videos on social media. Short videos, such as an explainer video animation, are a wise choice in that regard. Why?
Engaging video content, such as animated explainer videos, stands out. The reason for this is that it fascinatingly portrays to the audience what your brand is offering to them.
Furthermore, we want you to know fascinating videos can enhance search intent significantly, with a 97% increase in it. This is not what we are saying, this is what research reveals. So, you may consider creating video animations when you are looking to come up with your social media engagement strategy.
4.Live Videos
Today, the world’s biggest social media sites, such as TikTok and Facebook, provide users with built-in live-streaming capabilities. That is to say, sellers and brands can access features, like live chats, polls, etc., on these platforms. It encourages viewers to engage on social media sites in real-time conversations. Creating live stream content is ideal for brands to create for social media platforms, which we have mentioned earlier. Why?
Nowadays, viewers spend 10 to 20 times more time watching live videos as compared to on-demand videos. In addition, 82% of viewers favor live stream video content to receive updates from brands on social media platforms.
5.UGC (User-Generated Content) Videos
UGC videos that you see on social media are what brand advocates, customers of the brands, and employees create. These videos showcase the genuine experiences and opinions of the people mentioned earlier. By the same token, UGC videos look more relatable and believable than branded videos. What’s the best part of these videos?
You can inspire others to join and create UGC videos after tapping into the creativity of your customer base. A few good examples of user-generated content videos are product unboxing and user testimonial videos.
How to Create Engaging Videos for Social Media
Videos for branding can likely evoke the desired action on social media platforms when optimized accordingly for them. Moreover, we have talked about below how you can create engaging video content for popular social media platforms:
1. How to Create TikTok Video
Shoot vertically when creating videos for TikTok, formatted with a 9:16 aspect ratio. Also, make sure your videos deliver cool visuals to improve the overall viewing experience.
Moreover, capitalizing on creative tools TikTok offers, such as 3D effects, audio clips, etc., you can refine your video. Leverage those tools and keep your content short yet sweet with audio subtitles to let non-native audiences access it.
2. How to Create Instagram Reels
You need to get the dimensions right for Instagram reels, with an ideal aspect ratio of 9:16. Further, ensure your reels have a minimum frame rate of 30 FPS and a resolution of 720 pixels.
Furthermore, the first three seconds matter for Instagram reels (short-form Instagram videos). Thus, plan your content accordingly while thinking about how your viewers can engage with your videos. As an example, using a catchy phrase in your content can help you capture and hold your viewers’ attention.
In addition, create a thumbnail for your videos that captures viewers’ interest and delivers a sneak peek into the content. Create seamless transitions to make sure your Instagram videos (reels) stand out.
3.How to Create Facebook Videos
Make your Facebook videos searchable with a clear title and description to let viewers know what to expect from them. Adding target keywords will help you boost the search visibility of your Facebook videos. Focus on storytelling when creating engaging videos for the platform Facebook. But make sure your story reflects your brand values and addresses your customers’ pain points.
Moreover, add CTAs (Call-to-Action) that you can seamlessly integrate verbally or throughout your Facebook videos. So, add them to make viewers take the desired action after watching your branded videos.
To Sum up
When you are looking to utilize sophisticated platforms to create videos for branding on social media, consider Instagram, TikTok, etc. Ponder creating question-and-answer videos, live video content, UGC videos, etc. Lastly, make sure you implement the tips we have shared already for crafting TikTok videos, Instagram reels, and Facebook videos.
